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Macy’s to reopen 68 stores; ‘no-touch’ beauty consultations, fewer dressing rooms - syracuse.com

Syracuse, N.Y. — Macy’s plans to open 68 stores on Monday in states that allow it, but customers may find a much different shopping experience than they’re used to.

The stores will open in Georgia, South Carolina, Oklahoma, Tennessee and Texas with reduced hours of 11 a.m. to 7 p.m., Macy’s CEO Jeff Gennette told The Wall Street Journal.

He said the department store chain expects to have all of its 775 stores reopened in six weeks, if coronavirus infection rates subside and state and local governments allow it.

The company’s stores in New York cannot open until May 15 at the earliest under state shutdown orders intended to slow the spread of the virus and COVID-19, the highly contagious respiratory disease it causes. Gov. Andrew Cuomo said he plans to extend the shutdown orders beyond that date in some parts of the state.

Macy’s has a store in the Destiny USA mall in Syracuse, which has been shut down since March 19.

Macy's Destiny USA

A sign on the entrance to Macy's at Destiny USA in Syracuse notifies customers the store is closed due to the coronavirus pandemic. Rick Moriarty | rmoriarty@syracuse.com

Shoppers returning to Macy’s will find numerous changes, including:

  • Beauty departments will offer “no-touch” consultations and demonstrations, including the testing of products on a piece of paper with a diagram of a face.
  • Customers will be required to use hand sanitizer before trying on jewelry.
  • Only a few fitting rooms will be open and they will be sanitized frequently.
  • Clothing that has been tried on or returned will be held for 24 hours before being put back out for sale.
  • Employees will be required to wear masks.

Gennette told the newspaper he expects the stores to do less than a fifth of their normal sales at first.

“We don’t know how consumers will respond,” he said.

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Complete coronavirus coverage on syracuse.com

Rick Moriarty covers business news and consumer issues. Got a tip, comment or story idea? Contact him anytime: Email | Twitter | Facebook | 315-470-3148

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