The Media Rating Council (MRC) this morning unveiled initial findings of an ambitious initiative to establish an industry standard for “outcomes” based measurement and its conclusion may be that there is no single method for measuring it. Instead, he MRC said it will likely shift gears to focus on the …
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March 18, 2021 at 09:24PM
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Initial 'Outcomes Measurement' Findings: It's The Data, Stupid 03/18/2021 - MediaPost Communications
"stupid" - Google News
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