Global governing body pens four-year global partnership with Philippines-based mobile services provider.
Getty Images
- Fiba to use Smart’s 5G technology in build up to and during 2023 Basketball World Cup
- Company gains exclusivity in telecommunications category
- Deal also covers 2022 Women’s Basketball World Cup, Olympic qualifying tournaments and Continental Cups
The International Basketball Federation (Fiba) has unveiled a global partnership with mobile services provider Smart Communications.
The four-year deal, which was announced on Thursday during a virtual press conference, grants the Philippines-based company exclusivity in Fiba’s telecommunications category until 31st December 2023.
The contract, brokered by Fiba Marketing, the strategic partnership between the global governing body and the Infront agency, includes commercial rights across all Fiba competitions, including the 2023 Basketball World Cup, which the Philippines is hosting alongside Indonesia and Japan.
An official release said Smart’s 5G technology will play a ‘pivotal role’ both in the build up to and during the World Cup, which Fiba general secretary Andreas Zagklis said will be “the most connected and engaging” in the history of the tournament.
Other competitions covered by the agreement include the 2022 Women’s Basketball World Cup, the men’s and women’s Olympic qualifying tournaments, the Continental Cups and Youth World Cups.
“Our partnership with Fiba is a milestone for the whole nation, just as it is for our company,” said Manuel Pangilinan, chairman of PLDT, which owns Smart. “Through Smart's mobile innovations, we look forward to introducing immersive digital experiences that will bring hardcourt action to the fingertips of basketball fans around the world and connect us all in our love for the sport.”
"smart" - Google News
December 17, 2020 at 07:00PM
https://ift.tt/3oXduwr
Fiba teams with Smart Communications to deliver “most connected” Basketball World Cup - SportsPro Media
"smart" - Google News
https://ift.tt/2P2kUhG
https://ift.tt/3febf3M
Bagikan Berita Ini
0 Response to "Fiba teams with Smart Communications to deliver “most connected” Basketball World Cup - SportsPro Media"
Post a Comment